Two Ways QR Codes Can Help Your Real Estate Business
As a real estate professional, finding new and innovative ways to incorporate technology into your everyday practices can really boost your chances of success. QR codes are a great option to consider. QR codes are basically a form of barcode that can be linked to a video, picture, webpage or just about any other data source. To activate the code, a user only needs to scan it with their smartphone. If you aren't using this option for your real estate business, take some time to consider just some of the ways in which this technology can aid you.
Increase Website Traffic
Business cards, postcards and other printed materials are all great ways to spread the word about your business. However, although these marketing tools often include your website information, it's ultimately up to the potential client to actually take the time to visit the site. In this microwave society, people want immediate access.
The average person may not want to take the time to write down the website details and log onto their computer to access your website, which doesn't work in your favor. With a QR code, it's as simple as scanning the code with their smartphone to visit your website. By simplifying the process, you can help increase traffic to your website, which ultimately improves your chances of a successful sale.
Provide Information Quicker
QR codes can also put your clients in touch with the details they want faster. Say a potential client is riding through the neighborhood and spots one of your unoccupied listings, for example. Instead of having to peek through any open windows to try to get an idea what the inside of the property is like, including a QR code on the lockbox can connect them with this information right on the spot because you can easily link the QR code to an online listing for the property.
This can be helpful in two ways. First, it can put the potential buyer in contact with you faster if they are in fact interested in the property. Secondly, it prevents you from having to waste the time of a potential buyer if the property isn't what they need or want.
Your ability to increase website traffic and provide your clients with information faster can help put your real estate business on the path to success. A marketing professional can assist you with incorporating QR codes into your materials. Contact a company that specializes in QR code real estate marketing to get started.
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